about rude

rude dept is an independent fashion label founded by designer Rali Dom in 2025. Born out of London and shaped by its street life, in particular the vivid energy of the local skate scene, the brand stands for quality over quantity.

We design limited-run garments that are timeless, functional, and built to last. Every piece conveys the influence of skate culture and urban life, designed with intention and guided by shape, movement, and wearability.

We don’t follow the noise. At rude dept, every piece has purpose: built to move, made to stay.